Senior Marketing Manager - George

Location: George, Western Cape, South Africa
Date Posted: 17-10-2018
Sometimes an opportunity arises that just seems too good to be true. If you’re an experienced, motivated, dynamic and talented marketing professional, then this is one of those opportunities. We assure you, it’s real and it’s every bit as exciting as it sounds.
The client is looking for a world class senior marketing manager to step into a young, dynamic marketing team that is already making waves in the South African insurance space. The ideal candidate will be able to strike a balance between being a creative force, a team player/coach and a results-driven executive.
 
Who is The Client?
 
We are a fast-growing tech-centric insurance provider that has significant presence in the pet, car, home and life insurance markets. We are known for being a relentless innovator who is committed to being the best in the world at pleasing customers. We care deeply about what we do and pride ourselves in being a smart, agile and hungry organisation that plays to win every day.
 
If you’re up for the challenge, this is what you would need to do:
  • Lead the development of marketing and content strategies and align company-wide messaging in support of the business’ overall objectives.
  • Plan and oversee the brand's advertising and promotional activities including tv, radio, print, digital, events and partnerships etc.
  • Work with the team to develop and execute a comprehensive supporting content strategy and work directly with influencers, partners, media contacts and other relevant third-parties to distribute our original content to new audiences.
  • Use data to optimize all campaigns (including above-the-line) for maximum performance in terms of cost per lead and cost per sale.
  • Manage the overall PR strategy and identify opportunities for the the client's brand to become a greater part of public discourse relating to key strategic topics.
  • Research, analyse and monitor the market to identify key competitor movements and identify new relevant opportunities.
  • Manage external advertising and PR agencies to drive the specialized marketing initiatives. This includes briefing on campaigns and facilitating the activities all the way through to final creative.
  • Actively managing performance and fee structures of any external agency’s performance.
  • Work closely with the media planners and buyers to ensure the optimal performance of the above-the-line campaigns.
  • Work with the internal creative team to brief and approve copy-writing, design, layout, and production of promotional materials.   
  • Be accountable for the performance of all marketing activities and closely control spend in accordance with the annual marketing budget.
  • Prepare detailed reports on performance.
  • Actively develop and mentor the rest of the team and find ways of facilitating consistent improvement within the department.
Minimum requirements
  • BComm Marketing, Business or equivalent.
  • 5 years’ experience in a senior management position.
  • Exposure to all forms of media channels e.g. television, print, radio, outdoor, digital, direct marketing.
  • A proven track record of successfully managing a substantial budget.
  • A relentlessly positive attitude.
  •  
  • Essential skills
     
  • Strategic thinking and creativity.
  • Strong numeracy.
  • Excellent inter-personal skills.
  • An understanding of project management.
  • Tech-savvy and fully competent in the Microsoft suite.
  • A hunger for personal development.
  • Excellent communication & presentation skills.
  •  
What would set you apart?
  • Relevant Post Graduate qualification.
  • A proven history of continued learning.
  • Experience in Financial Services/FMCG/Retail environment in a marketing and brand management capacity.
  • An animal lover.
  • A commitment to learning the client's culture and adopting it wholeheartedly.
  • Being a team-player.
If you are the right candidate with the relevant experience and skillset, this is a dream opportunity to live and work in the Garden Route in a company that operates at a big city pace.
 
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