Digital Brand Manager (DBN)

Location: Durban, KwaZulu- Natal, South Africa
Date Posted: 29-01-2018
Purpose of the Position
 To lead a team of digital marketing staff and oversee on-line and social media projects and website management.

General:
 Drive new initiatives into the business for properties onto digital platforms
 Set up and launch of new properties from a brand/digital marketing point of view
 Brief in digital advertising, packages and promotions for design by digital marketing studio
 Monitor the digital content for the brand and sub brand
 Drive new website development and ongoing maintenance
 Strategic direction for Social Media in collaboration with Marketing Manager in line with budgets
 Develop and Implement Social Media Strategies together with Marketing Manager
 Manage content calendar
 Driving sales through digital marketing


KPI:
 Manage General Content and Sales posts to achieve targets as set out in KPI
 Analyze and draw up strategies based on monthly reports and digital KPI
 Report back on Marketing budget vs achieved
 Daily, weekly and monthly reports – Monthly reports on strats, budgets, deadlines
 Develop and implement social media marketing campaigns
 Oversee email campaigns and blogs for numerous brands
 Compose relevant content for Internet marketing plans
 On-line reputation management
 Reporting on web activity and email communications

Competencies Required
 Campaign and project management skills
 Strong leadership and people management skills
 Deadline and results driven
 Attention to detail
 Able to work under pressure and multi task

Qualifications & Experience
 Preferably 4 - 5 years’ experience in digital marketing and social media
 HTML knowledge
 Experience working on a social media monitoring and planning tool like Sprout Social or Hootsuite
 In depth knowledge of SEO, Keywords, Adwords
 Excellent computer skills
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